The Museum of Domestic Design & Architecture at Middlesex University instigated the Arthur Silver Award, an undergraduate prize which encourages Art, Design and Media students to use the Museum’s collections for inspiration. The collections are an excellent resource for visual research leading to students’ own creative practice. This annual prize has substantially raised students’ awareness and use of the collections. In 2012-13 the number of Middlesex students visiting either individually or in groups increased fivefold, while analysis of the website suggests that they are engaging deeply with the collections online, that they return to the website often, and that website visits are frequently followed up by visits in person. The Museum’s goal is to maximise the potential of the collections as a source of creative inspiration, leading to enhanced student achievement and employability.